For iconic Vinylography, I place a popular earworm from 70 years of music history - from ABBA to Zappa - on an iconic audio device, the Braun PC3 record player.
Germany, 1954. Driven by a collective spirit of optimism, Artur and Erwin Braun, managing directors of Max Braun OHG, decided to change the look and feel of their products. Inspired by a lecture by former Bauhaus student Professor Wilhelm Wagenfeld, the brothers decided to design something unparalleled. While the radio industry continued to produce the standard pre-war models - bulky audio furniture in dark precious wood - the Brauns focused on functional, minimalist design. Together with Hans Gugelot, Peter Rams and the Ulm School of Design, whose first rector was Max Bill, they set out to learn lessons from history and promote a new democratic culture, following in the footsteps of the Bauhaus tradition. A specially commissioned study showed how great the risk was back then. According to the study, just 4% of the population were willing to switch to the modern equipment.
In 1956, Braun launched a combo radio-record player called the Phonosuper SK 4, which was the first major product design shift in the industry. The old customers were put off by it. The order books remained empty. The SK 4 only occasionally found its way into the homes of the well-to-do, freelancers and architects. Ridiculed by its German rivals who called it 'Snow White's Coffin', it was admired around the world - the reactions couldn't have been more different. Braun became world famous. The SK 4 now has its place in the Museum of Modern Art in New York. The PC3 turntable was an integrated part of the SK 4. It was designed in the mid-1950s by Wilhelm Wagenfeld according to the Bauhaus design principle "form follows function" - minimalist with contemporary functionality.
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Size chart of Vinylography iconic artwork.